Badass Basic Bitch

How to Shift Your Money Mindset: Audrey Faust on Moving from Financial Struggle to Wealth Creation

In this financially empowering episode, we sit down with Audrey Faust—a strategic CFO, business growth consultant, and Money Mindset Authority—who has helped countless entrepreneurs transform the way they approach wealth.

With a unique blend of financial strategy and mindset coaching, Audrey helps CEOs and founders not just manage their money—but master it. Whether you’re stuck in financial survival mode or simply want to break through to your next level of abundance, Audrey shares tools that help you shift from reactive to proactive, from fear-based decisions to wealth-aligned action.

We dive into the root causes of financial struggle, how subconscious beliefs sabotage growth, and how to finally build a business and bank account that supports your boldest vision.

What You’ll Learn in This Episode

  • How money mindset blocks can sabotage even the smartest entrepreneurs
  • Practical ways to identify and shift limiting financial beliefs
  • Why understanding your numbers is the first step to freedom
  • Audrey’s CFO strategies for building a sustainable, profitable business
  • How to align your internal narrative with external wealth
  • The difference between hustle-based income and true wealth-building

Quotes from Audrey:

“It’s not just about the spreadsheets. It’s about how you think, feel, and behave around money.”


“If you’re constantly chasing revenue but still struggling financially, it’s time to look inward.”


“Wealth is built when strategy meets belief. You need both to scale.”


Resources & Links

About Audrey Faust

Audrey Faust is a fractional CFO and Money Mindset expert who specializes in helping women entrepreneurs scale their businesses with clarity, confidence, and profit. With over two decades of financial leadership experience, she combines analytical strategy with intuitive coaching to help her clients shift from financial chaos to control.

Her signature approach empowers business owners to ditch the scarcity loop, embrace financial literacy, and implement profit-first strategies that support both business and life goals. Audrey believes true financial empowerment comes when practical systems meet mindset alignment—and she’s here to help you unlock both.

People on this episode