Badass Basic Bitch
Brianna was born in New York and raised by a single mom of 5 kids. Through her struggles with self-worth and battling an eating disorder for over a decade, Brianna found herself packing everything in her Honda Civic and moving 3,000 miles to California where she knew no one, to chase an entrepreneur dream.
She found her passion, voice, and used her scrappiness and hardships to achieve something no one ever thought she could; creating a multi-million dollar company, which she sold. But then she found herself in the middle of her own divorce leaving her a single mom of 3. Now, remarried, Brianna lives in Austin with her husband and four children, as she continues to build companies and empower women to see they are enough.
So, what is a Badass Basic Bitch? It all started at an event, in a deep debate when another woman called Brianna a “basic bitch”. Quick off the mark, she replied with, “I’m a badass basic bitch”. We are often quick to judge and quicker to jump to our own conclusions. This woman knew very little about me. She judged me simply on our few interactions with each other. She coined me how she felt I fit into her view.
These Baddie Bs are everywhere. They’re our neighbors, women at church, soccer moms, or single women at the bar. These women are all of different religions and races, they are poor and rich, married, divorced or single. But they all have one thing in common; they are ordinary women doing extraordinary things. And now, it’s time their stories are told.
Follow Brianna on Instagram: https://www.instagram.com/mombossinaustin/Follow Brianna on LinkedIn: https://www.linkedin.com/in/briannademike/Follow the Podcast on Instagram: https://www.instagram.com/badassbasicbitch/
Badass Basic Bitch
From Burnout to 8 Figures: Sigrun Gudjonsdottir on Scaling Online Businesses & Driving Gender Equality
In this inspiring and no-fluff episode, we welcome Sigrun Gudjonsdottir—award-winning business coach, bestselling author, international speaker, and host of the top-rated Sigrun Show podcast. Sigrun’s mission is bold and deeply necessary: to accelerate gender equality through female entrepreneurship.
After losing her job twice in two years and facing a seven-month health crisis, Sigrun pivoted from corporate leadership into online entrepreneurship. What followed? A multiple 7-figure business, 6 Stevie Awards, and a global movement empowering thousands of women to build wealth and freedom through online businesses.
We discuss the roadmap to building an online course that sells, how to plan for your second and third sale before you’ve made your first, and why launches and evergreen strategies are not mutually exclusive—but complementary forces in a sustainable business.
Whether you’re scaling your coaching brand or launching your very first offer, this episode will change how you approach growth, pricing, and possibility.
In This Episode, You’ll Learn:
- How Sigrun built an $18M+ online business from scratch in 2014
- Her “Kickstart Method” for creating a 4-week online course
- The mindset shifts needed to scale from 6 to 7 figures
- How to use launches and evergreen strategies to maximize sales
- Why gender equality and entrepreneurship go hand-in-hand
- What to do when you’re scared to take the next big leap
Power Quote from Sigrun:
“You can’t wait until you’re ready to take the leap—because you’ll never feel ready. The next level requires a next-level version of you.”
Sigrun Gudjonsdottir is an award-winning business coach, international speaker, bestselling author, and host of The Sigrun Show. Widely regarded as Europe’s leading business mentor for female online entrepreneurs, she’s helped over 7,000 women scale their online businesses to six and seven figures through her tough-love, no-nonsense approach.
After recovering from a long-term illness and leaving her CEO roles behind, Sigrun built her own 7-figure online business in under two years. Today, she’s generated over $18 million in revenue and is on a mission to close the gender wealth gap by helping women create financial independence through entrepreneurship.
She’s been featured in Forbes, Time, and multiple top-tier publications and has earned 6 Stevie Awards—including Entrepreneur of the Year and Sales Achievement of the Year . Her bestselling book, Kickstart Your Online Business, teaches women how to create and sell their first online course with clarity and confidence.
Sigrun splits her time between Reykjavik and Zurich and continues to inspire women globally to dream big—and take bold action.
🔗 Connect with Sigrun
- 🌐 Website: www.sigrun.com
- 📸 Instagram: @sigruncom
- 👥 Facebook: facebook.com/sigruncom
- 💼 LinkedIn: linkedin.com/in/sigruncom
- 🎧 Podcast: The Sigrun Show
- 📘 Book: Kickstart Your Online Business on Amazon
