In this episode, we are joined by Niha Elety, founder of Tega Collective. We discuss the intersection of sustainable fashion and cultural heritage. Niha addresses the challenges posed by fast fashion and greenwashing, advocating for a deeper connection to personal style and cultural roots over fleeting trends. Niha also shares practical tips for sustainable living and highlights her work with Tega Collective, which supports indigenous communities and promotes ethical fashion practices. This episode is a compelling exploration of how fashion can be both stylish and sustainable, with a strong emphasis on cultural respect and environmental responsibility.
More about Niha!
Niha Elety is a sustainable fashion advocate and designer, renowned for integrating fashion, art, and heritage to highlight the importance of sustainability. Growing up in Hyderabad, India, she embraced sustainability as a way of life, a perspective enriched by her experiences in both India and the US. As a founder and co-creator at Tega Collective, Niha champions Adivasi communities in India, co-creating fashion collections that celebrate traditional craftsmanship while ensuring fair economic practices. Her work extends beyond design; as a speaker and leader in intersectional environmentalism, Niha is dedicated to bringing inclusivity and diverse BIPOC perspectives to the forefront of the environmental movement.
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